Series

The Meta Files

Facebook. Instagram. WhatsApp. Threads. One corporation — three billion users — and a data power without equal. What Meta knows about you, how it influences you, and what that means for you.

Meta Platforms Inc. is the most widely used social media company in the world. Behind the free service lies a business model based entirely on the exploitation of personal data — from likes to location data to private messages. These investigations show what that means in concrete terms.
3.3 bn
Daily Users
$164 bn
Ad Revenue 2024
$1.4 bn
GDPR Fines
98
Data Points / User
6 Investigations — complete
🌍
Investigation available
Political Power

In Myanmar, Facebook was the internet — and algorithms fuelled a genocide. In the Philippines, Meta trained a disinformation election campaign. Then came Trump.

Myanmar: UN described Facebook as "determining factor" in the genocide
$25 m settlement with Trump — fact-checks abolished
GDPR record fine: €1.2 billion
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Investigation available
Algorithms & Manipulation

Meta's own engineers knew: the algorithm rewards anger. The documents sat on the leadership's desk — and were set aside.

Anger reaction counted 5× as much as a like
64% of all extremist group joins driven by Meta's recommendations
Moderators: PTSD, death at the desk, $1.50 per hour
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Investigation available
The Pixel

You don't have Facebook — and Meta tracks you anyway. On news sites, health portals, in patient portals. Invisible, impossible to switch off.

30% of all popular websites have the pixel installed
33 of the 100 largest US hospitals — on patient pages
500+ rulings in Germany, up to €10,000 in damages
🤖
Investigation available
Meta AI

Cannot be switched off in WhatsApp. Your conversations feed into advertising data. And contractors in Kenya saw footage from glasses — in bedrooms.

700 million users — built in, not invited
Ray-Ban: employees saw intimate videos of users
"Name Tag": facial recognition planned for "distracting political phase"
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Investigation available
WhatsApp

Messages encrypted — metadata not. The FBI receives real-time data every 15 minutes. A journalist's source was convicted without a single message being read.

Metadata to the FBI every 15 minutes — without a judge
Pegasus attack: 1,400 devices compromised, $168 m verdict
Banned for government use — still used regardless
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Investigation available
Monopoly Power

"It is better to buy than to compete." — Zuckerberg, 2008. 94 acquisitions, a spyware operation against Snapchat, targeted app shutdowns.

Project Ghostbusters: Meta spied on Snapchat traffic
FTC loses — but EU imposes first DMA fines: €200 m
3.35 billion daily active users — without a real alternative